Wex Photo Video launches programme to make photography available on prescription for those struggling with mental health

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LONDON, Oct. 3, 2023 /PRNewswire/ — Photography is now available on prescription for people struggling with their mental health, as part of a pilot project launched by Wex Photo Video and supported by the National Academy of Social Prescribing (NASP).

Dr Alex George spends time outdoors using photography to support his well-being. The NHS Doctor and Mental Health ambassador is supporting a new pilot programme by Wex Photo Video to help people struggling with their mental health.

Dr Alex George spends time outdoors using photography to support his well-being. The NHS Doctor and Mental Health ambassador is supporting a new pilot programme by Wex Photo Video to help people struggling with their mental health.

Social prescribing works by a GP or healthcare professional referring a patient to a link worker who gets to know the individual and prescribes activities to enrich their life. Through the ‘Photography on Prescription’ programme, patients and community groups will access equipment provided by Wex and photography masterclasses with the goal of improving their mental health.

Research suggests that taking part in creative activities such as photography can help people suffering from depression, anxiety and even PTSD[2] by boosting self-esteem, reducing stress and combatting loneliness. Social prescribing can reduce the need for medical support and has been shown in some cases to reduce GP consultations by an average of 28% and A&E attendances by 24%[1].

Paul Wareham, Marketing Director of Wex Photo Video, says; “Photography can be so much more than a hobby; it’s a powerful tool for conveying emotion. By giving people with mental health difficulties access to masterclasses, equipment and ongoing support, we want to connect them to a wider community; help develop their self-esteem and give them a channel for self-expression. Whilst photography will never be the total solution, we hope that this project will help some people who are currently struggling.”

Three community groups have already signed up to be a part of the programme including Arts Network in London, creativeShift in Bristol and START Centre in Greater Manchester. It will include;

  • Photography masterclasses: Wex Photo Video will host in-person photography masterclasses to educate participants about the art and science of photography, allowing them to build a community at the same time as developing their skills and techniques. The masterclasses will be led by photographer Daniel Regan who uses the power of photography to facilitate difficult conversations and explore complex emotional experiences

  • Photography equipment: Participants in the programme will be able to use provided Canon cameras with their photos printed out in specially created journals to help them embark on their creative journey

  • Online resources: Wex Photo Video will provide online resources to programme participants so they can continue to explore the world of photography beyond the pilot project

Supporting ‘Photography on Prescription’, Dr Alex George, an NHS doctor and mental health ambassador says: “Social prescribing can boost self-esteem and improve your mental wellbeing. Having recently taken up photography, I can say first-hand that there is something truly remarkable about being behind the camera. Many people with mental health issues struggle to express their thoughts and emotions with words, which can make it difficult to convey how they are feeling and what they need. The saying goes that ‘a picture is worth a thousand words’ – that’s exactly what makes photography such a powerful outlet for self-expression.” 

The first masterclass was held at Arts Network on 26th September and focused on the theme of ‘Who am I?‘. Using the Canon cameras, participants captured images to tell a story about their identity with Daniel Regan encouraging them to look at their world differently.

Feedback from the participants was positive with Daniel’s creative direction helping to inspire and focus the group. Laura, from Lewisham in London, said she would absolutely use photography to support her mental well-being and that she “feels more motivated than ever to use her camera to express [her] emotions.”

Charlotte Osborn-Forde, Chief Executive of the National Academy for Social Prescribing, says: “Social prescribing typically involves a GP or other healthcare professional referring a patient to a link worker who works closely with that person to understand the issues that are affecting their health and wellbeing. From there, the link worker supports that person to develop a plan, which could include getting practical support for housing or debt, or taking part in activities like gardening, dance, cooking, painting or, thanks to initiatives like this, photography.

A key part of the NHS’s Personalised Care programme, social prescribing can make a huge difference to people experiencing loneliness, poor mental health or a wide range of physical health conditions.”

The project is the first step in what Wex hopes will become a long-term initiative to support people, especially those with low level mental health issues, through photography. Their ambition is to expand the ‘Photography on prescription’ programme to partner with more community groups and add to their online resources.

For more information on Wex Events and how to use photography as a therapeutic tool, please visit the website here.

Photo – https://mma.prnewswire.com/media/2236825/Wex_Photo_Video.jpg

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The Evenki people, custodians of the resources of Yakutia – photo essay | Russia

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On 29 July 2022, on a shore of Lake Baikal, Evenki people from all over Russia gathered for the first time. The Evenki are Indigenous people of reindeer herders, and at the Tungus congress they had the opportunity to visit their original homeland, the cradle of their culture. More recently, the Evenki have occupied a vast territory from the Yenisei River to Kamchatka, from Yakutia to China.

A children’s reindeer race during the herders’ festival

  • Above: A children’s reindeer race during the herders’ festival. Right: Valery Evseev was born in the taiga into a family of reindeer herders. With the fall of the USSR in 1991 they lost all their animals. In 2020, the government of the Republic of Sakha reopened the Syuldyukar state farm. Far right: Alla Kourbaltinova has spent her entire life camping near the village of Iengra, in the Neryungri region, in the taiga of southern Yakutia. Despite the death of her husband three years ago, she continues to raise her herd of 215 reindeer, with her son Aleksei and three employees. Below: Prokopiï, an Evenki hunter renowned throughout Yakutia, celebrates his 60th birthday in Yakutsk

Valery Evseev was born in the taiga into a family of reindeer herders
Alla Kourbaltinova has spent her entire life camping near the village of Iengra
Prokopiï, an Evenk hunter renowned throughout Yakutia, celebrates his sixtieth birthday in the company of his family

Nature is everything for the Evenki people. They are traditional hunters who have been roaming the eastern forests of Siberia for centuries. The Evenki settled in the taigas of Yakutia, among larch, blueberry and reindeer moss. They lived in the presence of deer, elk, brown bear, fox, capercaillie, sable, taimen, pike, whitefish, perch and trout. It is therefore no coincidence that names of many natural sites here have Evenki roots.

The Evenks have a history of bartering fur from reindeer and hunted animals
The patterns of traditional Evenk costumes are inspired by nature.
Aliona Antipina, 11 years old, of Russian origin, was born in Iengra.
Eduard Romanov, a construction worker and activist from Yakutsk

  • Clockwise from top left: the Evenki have a history of bartering fur from reindeer and hunted animals; the patterns of traditional Evenki costumes are inspired by nature; a construction worker and activist from Yakutsk visits Oymyakon, the coldest village in the world; Aliona Antipina, 11, of Russian origin, was born in Iengra

For their nobility and courage, these nomads were called “the aristocrats of Siberia”. It was the Evenks of Yakutia who guided Russian prospectors to the riches of the subsoil, playing the role of mushers for geologists whom they taught to survive in a harsh climate. Like many Indigenous peoples elsewhere in the territory, they enabled the industrial development of the Soviet Union.

The photo at the bottom left: A hereditary reindeer herder, working as Musher of Geological Expeditions. The photo at the bottom right: Sadynsky taiga, reindeer herding brigade, 1967. The photo at the top right: Three men working as reindeer mushers and guides of Geological Expeditions in 1964 in Yakutia’s Lensky district.

  • The photo at the bottom left: A hereditary reindeer herder, working as musher of geological expeditions. The photo at the bottom right: Sadynsky taiga, reindeer herding brigade, 1967. The photo at the top right: Three men working as reindeer mushers and guides in 1964 in Yakutia’s Lensky district

Today, Russia is the third largest producer of gold, while one out of three diamonds mined in the world comes from Yakutia. Somehow, the Evenki cohabit with the industrialists who exploit their lands, sacrificed on the altar of economic growth. They regret it all the more because they hoped for a better tomorrow for their children.

The diamond industry organized drilling and extraction in the forest near the rural town of Syuldyukar, attached to the town of Mirny

  • The diamond industry organised drilling and extraction in the forest near the rural town of Syuldyukar, attached to the town of Mirny – the richest region of Yakutia – without warning its residents or local authorities. Here, the mayor came to meet the site manager to invite him to speak to the locals and offer to pay them compensation

The taiga is massively demolished, the beds of rivers are ransacked and the water tables are polluted.

Children are taught the Evenk language in a kindergarten in Iengra, the only village in Yakutia where the inhabitants have retained its use.

  • Above: Children are taught the Evenki language in a kindergarten in Iengra, the only village in Yakutia where the inhabitants have retained its use. Right: on the Iengra fur farm, the Evenki breed sables and foxes. A sable skin can sell for 3,000 rubles (£25), and a white fox skin for 8,000 rubles. Far right: Galina Lazareva lives alone in Iengra. In the late 1960s, she worked with mining company geologists. For several years she was a guide for gold prospectors in southern Yakutia. Below: Galina’s great-granddaughter sings at the Baptist church House of Prayer. Representatives of this evangelical Christian movement arrived in Iengra in 1992

On the Iengra fur farm, the Evenks breed sables and foxes
Galina Grigorievna Lazareva, 80, now lives alone in her wooden house in Iengra
Galina Lazareva’s great-granddaughter sings at the Baptist Church House of Prayer. Representatives of this evangelical Christian movement arrived in Iengra in 1992.

The preservation of nature is the priority for the Evenki. Without the reindeer and the environment that nurtures them, they will no longer be able to exist as a people. They are native and attached to their land, and an integral part of the ecosystem.

Radik, 10, eats pork rillettes on the back of a snowmobile
Victor Starkov, 59, a retired coal boiler driver, is of Evenk origin and lives in Oymaykon
Georgy Sofronov practices lasso throwing.

  • Top left: Radik eats pork rillettes on the back of a snowmobile after a day of fishing with his father in the frozen taiga. Top right: Victor Starkov, a retired coal boiler driver, fishes in Oymaykon, the coldest permanently inhabited rural Yakut settlement on the planet. That day, it was -55C. Above: Georgy Sofronov practises lasso throwing. He is a multiple Russian champion in northern combined events, including lasso throwing and sled jumping, two traditional Evenki sports. Right: traditionally in the taiga, the wife of a reindeer herder is responsible for bringing firewood and water, sometimes from a frozen river

Traditionally in the taiga, the wife of a reindeer herder is responsible for bringing firewood and water
On the occasion of the Tungusian Congress, in July 2022, the Evenks from 9 oblasts of Russia meet at dawn on the shores of Lake Baikal
Nikita Zimov, the director of the Northeast Science Station in Yakutia

  • Nikita Zimov, the director of the Northeast Science Station in Yakutia which is used as a year-round base for international research in arctic ecology, observes the thawing of permafrost layer in Duvanny Yar, located along the Kolyma River above the Arctic circle in Yakutia

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Award-Winning Photographer Zay Yar Lin Captured Stunning Photos Of The Everyday Life

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Meet Zay Yar Lin, a distinguished photographer hailing from Myanmar, whose work has garnered international acclaim and numerous awards. His lens traverses the globe, capturing exquisite and impactful images that delve into the essence of various cultures, traditions, and everyday life.

For Zay, the magic of photography lies in the interplay of lighting, composition, and color, each element adding depth and allure to his visual narratives. Beyond these technical aspects, he believes in the profound significance of capturing moments and weaving compelling stories through his lens. Zay’s passion finds its focus in three distinctive styles: culture, portraits, and landscapes. Through these lenses, he skillfully tells the stories of people and places, painting vivid and meaningful portraits of the world around us.

Scroll down and inspire yourself. Please check Zay’s Website and Instagram for more amazing work.

You can find more info about Zay Yar Lin:

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As an internationally recognized and award-winning photographer hailing from Myanmar, Zay journey in the realm of photography began in 2014. Fueled by a passion for creativity, his aim has always been to capture the essence of interesting, beautiful, and awe-inspiring moments through his lens.

Photography quickly became Zay’s love affair, prompting me to embark on extensive travels and capture the world’s wonders. Despite his role as a seafarer, serving as the Captain of a ship, he dedicated his precious vacation time to honing his craft. Zay’s ultimate aspiration? To transition into a full-time professional photographer.

Being largely self-taught, Zay relied on the wealth of knowledge and inspiration available on social media and online photography communities. It was through these platforms that he cultivated his skills and found his artistic voice. In 2014, his dedication bore fruit when he clinched his first international photography award—an achievement that served as a powerful catalyst, propelling his further into the realm of photography.

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iOS 17.1 Makes Photo Shuffle Lock Screens More Customizable

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In addition to unveiling its new iPhone 15 lineup and releasing iOS 17, Apple finished off September by sending out the first beta of iOS 17.1 to developers and public beta testers alike.

While we’re still in the early stages of exploring what iOS 17.1 will ultimately bring to the table, it appears to at least be laying some of the groundwork for iOS 17 features that are yet to arrive, and it’s also fixed a few annoying bugs along the way.

However, it also brings a few other fun and useful tweaks. One of which is, as the folks at 9to5Mac discovered, a much more flexible way of displaying your favorite photos on your Lock Screen.

One of the most significant and fun features to arrive in iOS 16 last year was the ability to customize your Lock Screen far beyond a single static wallpaper. A wealth of new options let you turn your iPhone screen into something more akin to an Apple Watch face, complete with complication-style widgets, live backgrounds for things like astronomy and weather, and even dynamic photo galleries.

That last one was a breath of fresh air for those who like to keep things interesting, but sadly, it had a few limitations that meant you weren’t always seeing the best of your photo collection whenever you picked up your iPhone.

The Lock Screen, dubbed Photo Shuffle, could randomly cycle through images, either changing them up on an hourly or daily schedule or each time you unlocked or tapped your iPhone. However, your selections in the dynamic album were limited to filtering by four categories: People, Pets, Nature, or Cities.

While the People category let you choose who you wanted to include pictures of, the other three relied on Apple’s machine learning to select images that Apple thought might be worth putting on your Lock Screen.

Although iOS 16 later added a way to remove specific photos from the shuffle, that had to be done individually for each image and could get quite cumbersome if your iPhone brought up a larger list of photos you didn’t want to see.

Thankfully, Apple has added a new option in iOS 17.1 that should prove highly useful for Photo Shuffle fans who were disappointed with what iOS 16 had to offer.

As 9to5Mac discovered, creating a new Photo Shuffle now offers the option to use an Album instead of the predefined categories. For now, at least, this is an either-or choice — you can use a single album, or you can choose the People/Pets/Nature/Cities categories, but you can’t mix both.

For the most part, the album selections are also mostly limited to those you’ve manually created. The Favorites album is available, but other Smart Albums like Selfies, Portrait, and Recents aren’t included.

Further, once you’ve saved a Photo Shuffle Lock Screen using an album, you won’t be able to switch it over to the categories or vice-versa. You can change the selected album, but if you want a Photo Shuffle Lock Screen for people or pets, you’ll need to create a new one.

The same applies to using an album for an existing Photo Shuffle Lock Screen. The album option doesn’t appear when editing a current screen, only when creating a new one. However, it’s important to remember that we’re dealing with the very first iOS 17.1 beta here, so that could change before the final release.

Note that even when using an album for Photo Shuffle, iOS 17.1 will still try to limit what appears to those photos that are appropriate for your Lock Screen, but unfortunately, there’s no Don’t Feature Photo option on the pop-up menu when pulling photos from an album, so the only way to get rid of a picture you don’t want is to remove it from the album entirely. Again, though, that might change by the time iOS 17.1 is released to the public.



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iOS 17.1 finally lets you pick the album to use for the Photo Shuffle lock screen

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Last year, iOS 16 introduced a whole new world of dynamic lock screens to personalize your iPhone experience.

One of these options was the Photo Shuffle lock screen, which randomly cycled through images from your photo library. However, it was missing a critical point of customization that made it hard to use for most people. But thankfully, this functionality gap has now been filled with iOS 17.1 …

Since the launch of iOS 16, the Photo Shuffle wallpaper let you choose from several categories, based on the types of images detected in your Photos app library and camera roll. You could choose to shuffle images of People, Nature or Pets.

The problem was these automatic collections were often incomplete, and could not be edited – you couldn’t add or remove photos other than filtering out particular detected faces altogether in the People collection. This made the lock screen often useless as it would surface images that weren’t necessarily relevant or interesting, and no real way to fine tune it.

As of iOS 17.1, there’s a new option when you create a Photo Shuffle lock screen: the ability to choose a specific album. This gives you the control to choose what images you want to see on your lock screen, by curating a specific album or simply using the Favorites album.

The iOS system will still analyze the content of the album to find the most suitable pictures, such as portraits to apply the overlapping subject over the time effect. But it means you will only ever see the photos that you want to see. Point it at a hand-crafted album of holiday or baby pictures and it will now dutifully oblige.

iOS 17.1 is currently in developer and public beta. It will be available as a free update for all iPhone and iPad users later this month.

How to create a Photo Shuffle lock screen

  • Long-press on your current lock screen to open the gallery view.
  • Press the blue ‘Add’ button at the bottom of the screen.
  • Press Photo Shuffle at the top of the Add New Wallpaper panel.
  • Press the new Album option and choose your album.
  • Select Shuffle Frequency to customize how frequently you will see a different photo.
  • Press ‘Use Album’ button to confirm and optionally choose a color filter by swiping side-to-side, like black and white.
  • Finally, press Add button in the top-right corner of the screen to start using your new lock screen.

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Micaiah Carter on ‘What’s My Name,’ His Debut Photography Book

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On the first page of Micaiah Carter’s debut photography book, “What’s My Name,” there is a picture of three men in ’70s garb—high-waist slacks, black leather vest, round sunglasses—posing on the checkered floor of a photo studio. One of the men sits on a stool, while the other two are standing, dapping each other up. Carter, who has made a name for himself as one of the most in-demand celebrity and fashion editorial photographers, did not shoot this particular image. It comes from a trove of family pictures he sprinkled throughout his 230-page book, which is being published by Prestel and will be available for purchase on October 3. The tome features images of superstars like Zendaya and Megan Thee Stallion rendered in Carter’s signature artistic style: soft, colorful, and cozy, lending the distinct feeling that you know the subjects personally. In the case of the photo of the three men, Carter knows them better than most: the guy on the right, who’s biting down on a wooden pipe and holding up his fist, is Carter’s father. “That’s an image of him and his friends in Vietnam,” the photographer says. “It’s part of a series of shoots they did at a local portrait shop. My dad had these in his scrapbook and let me use them for my projects while he was alive.”

When Prestel approached Carter to create a book of his photographic works, the photog instantly knew he wanted to include images from his family’s archive. In college, he’d leaf through pictures of his grandparents, parents, aunts, and uncles—which reminded Carter that a penchant for style and having a great eye was in his blood. “This series of images guided me,” he adds. “When looking at my family album and my own, I realized there were a lot of subconscious juxtapositions between the two.” Among them: “a viewpoint of where things are today, especially compared to the photos of the past,” he says. “It gave me a real look at my parents’ endurance during the Civil Rights era and into the Black Power movement. Comparing them to my images tells the story of where we are now, and the expression and revolution that still exists since the ’70s.”

An homage to his lineage can even be found in the title of the book, whose foreword was written by Tracee Ellis Ross (she and Carter have been friends since he shot the photographs for her inaugural Pattern campaign). “‘What’s my name’ is a saying that my family uses all the time. It gives a sense of identity to who you are.”

Below, browse through a sampling of the photos in “What’s My Name.”

Micaiah Carter, Curiosity, 2021.

Courtesy of the artist

Micaiah Carter, Melina Matsoukas, 2020.

Courtesy of the artist

Micaiah Carter, Untitled, 2021.

Courtesy of the artist

Micaiah Carter, Sisters, 2022.

Courtesy of the artist

Micaiah Carter, Untitled, 2018.

Courtesy of the artist

Micaiah Carter, American Black Beauty Vol. I.

Courtesy of the artist

Micaiah Carter, Untitled, 2019.

Courtesy of the artist

Micaiah Carter, Untitled, 2020.

Courtesy of the artist

Micaiah Carter, Untitled, 2020.

Courtesy of the artist

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Tina Knowles-Lawson Reveals Blue Ivy’s Secret Artistic Talent – SheKnows

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At just 11 years old, Blue Ivy Carter has proven she’s nurturing several artistic talents — and her grandma, Tina Knowles-Lawson, just revealed yet another one.

On Sunday, the doting grandmother shared a video on Instagram. Recording herself in a dressing room mirror, Knowles-Lawson said, “Hi! I’m here with the makeup guru, makeup extraordinaire, Miss Blue Ivy Carter.” Blue waved in the background as her grandma shared, “She just did my makeup. She’s been doing my makeup for years, and I really like it.”

HOLLYWOOD, CALIFORNIA – NOVEMBER 14: Tina Knowles-Lawson attends a special screening and brunch for Warner Bros’ “King Richard” at NeueHouse Los Angeles on November 14, 2021 in Hollywood, California. Photo by Maury Phillips/Getty Images.

Knowles-Lawson’s gorgeous look included red lipstick, a shimmery smoky eye, contoured cheeks, a wash of blush, and filled-in brows. She continued, “I just don’t know about… I don’t know if you can see it, but I’ve got, like, little glittery stuff on the top.” Knowles-Lawson opined, “I think I might be a tad bit too old for glitter on the top of my eyes,” and Blue emphatically refuted in the background with a firm “No!”

The businesswoman asked her followers what they thought about the makeup, and they all agreed with Blue. “Mama Tina that shimmer is popping,” one person wrote. They added, “Age ain’t nothing but a number.” Someone else commented, “Look so good!!! Blue is very gifted.” Another follower funnily wrote, “If the legend Blue says the glitter works, it WORKS ”

Other fans simply praised the 11-year-old’s skill, with one effusing, “That’s right! Princess of many talents .” Another person expressed how impressive it is that Blue has been doing her grandma’s makeup for so long, writing, “For years??! wow! This is crazy! I love it!”

In the caption of the post, Knowles-Lawson wrote, “Blue IV Carter. never ceases to amaze me. She can draw, she can paint, she can do makeup, she can play the piano and the list goes on!” The proud grandmother added, “She reminds me so much of my multi-talented younger babygirl! @solangeknowles who could do well just about anything she put her mind to! But I love her makeup it is so amazing!!!”

Hilary Duff

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Blue really is a young lady of many talents, and with Beyoncé as her mom, Solange as her aunt, and Jay-Z as her dad, it makes sense — icons raise icons!

These celebrity kids want to follow in their parents’ footsteps.



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Night sky, October 2023: What you can see tonight [maps]

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The night sky tonight and on any clear night offers an ever-changing display of fascinating objects you can see, from stars and constellations to bright planets, the moon, and sometimes special events like meteor showers.

Observing the night sky can be done with no special equipment, although a sky map can be very useful, and a good telescope or binoculars will enhance some experiences and bring some otherwise invisible objects into view. You can also use astronomy accessories to make your observing easier, and use our Satellite Tracker page powered by N2YO.comto find out when and how to see the International Space Station and other satellites. We also have a helpful guide on how you can see and track a Starlink satellite train. 



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A Guide to Visual Impact

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In today’s fast-paced world, capturing the attention of your audience has become more challenging than ever. Whether you’re promoting an event, advertising a product, or simply trying to convey a message, a well-crafted poster can be a powerful tool in your arsenal. But what separates an ordinary poster from one that truly captivates? The answer lies in the art of crafting captivating poster photos. In this guide, we will explore the key elements and techniques that can help you create visually striking posters that leave a lasting impact.

Crafting Captivating Poster Photos

1. Define Your Objective

Before you dive into the creative process, it’s essential to define the primary objective of your poster. What message do you want to convey? Who is your target audience? What action do you want them to take after seeing your poster? These questions will guide your design choices and help you create a poster that serves its purpose effectively.

For instance, if you’re designing a poster for a charity event, your objective might be to evoke empathy and encourage donations. In contrast, if you’re creating a poster for a rock concert, your goal could be to generate excitement and ticket sales.

2. Choose the Right Imagery

The choice of imagery is arguably the most critical aspect of crafting a captivating poster. Your visuals should be directly related to your message and evoke the desired emotions in your audience. Consider the following tips when selecting images:

  • High Quality: Always use high-resolution images to ensure clarity and sharpness. Blurry or pixelated visuals can instantly turn off potential viewers.
  • Relevance: Ensure that the imagery is relevant to your message or theme. If you’re promoting a beach party, for example, use images of sunsets, palm trees, or people having fun on the beach.
  • Contrast: Utilize contrast to make your visuals pop. Bold contrasts between colors or elements can create a visually striking effect.
  • Balance: Maintain a balance between text and visuals. While visuals are essential, don’t overcrowd your poster with images, making it difficult for viewers to read the text.

3. Typography Matters

Typography plays a significant role in poster design, which you can create and start exploring with StoryboardThat to get better results. The fonts you choose should complement the overall theme and message of your poster. Here are some typography tips:

  • Legibility: Ensure that your text is easy to read from a distance. Avoid overly decorative fonts that may be hard to decipher.
  • Hierarchy: Use font size and style to create a hierarchy of information. The most important details, such as the event name and date, should be prominent.
  • Alignment: Pay attention to text alignment. Centered text can convey a formal and balanced look, while left-aligned text may create a more dynamic feel.
  • Color: Use color strategically in your typography. The contrast between the text and background is crucial for readability.

Crafting Captivating Poster Photos

4. Play with Color

Color is a powerful tool for evoking emotions and creating visual impact. The choice of colors should align with your message and theme. Different colors can convey various emotions:

  • Red: Passion, energy, excitement
  • Blue: Calm, trust, professionalism
  • Green: Growth, nature, health
  • Yellow: Happiness, optimism, warmth
  • Black: Elegance, sophistication, mystery

Consider the emotions you want to elicit and choose your color palette accordingly. However, be mindful of color psychology and cultural associations, as colors can have different meanings in different contexts.

5. Composition and Layout

The composition and layout of your poster are key elements in creating visual impact. A well-structured composition can guide the viewer’s eye and convey your message effectively. Here are some composition and layout principles to keep in mind:

  • Rule of Thirds: Divide your poster into a grid of thirds both horizontally and vertically. Place important elements along these lines or at their intersections to create a balanced composition.
  • Hierarchy: Establish a visual hierarchy by arranging elements in order of importance. The most critical information should have the most prominent placement.
  • Whitespace: Don’t be afraid to use whitespace. It helps reduce clutter and allows the viewer to focus on the essential elements.
  • Alignment: Maintain consistency in the alignment of text and visuals. This creates a sense of order and professionalism.

Conclusion

Crafting captivating poster photos is both an art and a science. It requires a deep understanding of your objectives, your audience, and the principles of design. By carefully selecting imagery, using typography effectively, playing with color, and paying attention to composition and layout, you can create posters that not only grab attention but also leave a lasting impact on viewers.


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Super telephoto photography tips for Canon’s mighty RF 800mm f/11 lens

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Until recently, a super-telephoto 800mm lens fixed at f/11 wouldn’t have been possible. This is because Canon EOS DSLRs simply won’t work with a lens at a minimum f/11 aperture as it can’t let enough light into the AF sensor for the AF to function properly. But thanks to the more advanced AF in the latest Canon EOS R mirrorless cameras, and their EVF (Electronic Viewfinder which brightens your view of scenes you’re shooting) an f/11 fixed aperture lens is possible. So Canon created the unique Canon RF 600mm f/11 IS STM and Canon RF 800mm f/11 IS STM super telephoto prime lenses!

It’s this narrow f/11 aperture that’s enabled Canon to make these lenses much smaller, lighter and cheaper, and the RF 800mm is impressively light and easy to shoot handheld, without any worries about arm ache associated with using such long lenses.

Having an 800mm super-duper telephoto lightweight lens started as a very exciting proposition, as I pictured myself taking amazing frame-filling shots of distant wildlife with ease! However, the RF 800mm has some distinct disadvantages when you start shooting in different scenarios.

For a start, I wouldn’t normally choose to shoot at f/11 with a telephoto for wildlife or sports, as I want to blur the background and would usually shoot around f/4 or f/2.8. The f/11 at 800mm is actually fine for blurring distant and clean backgrounds – eg a bird on a fence post with a greenery 50 yards away. But a bird in a tree with branches around, or squirrel on a forest floor, then the backgrounds look very messy.

Then there’s the impact f/11 has on your shutter speeds. Even shooting at ISO6400, I was only averaging 1/40 to 1/160 sec inside the woods in day; not fast enough to freeze the wildlife I’d set out to shoot. Plus the combo of IBIS and IS won’t help you get sharp shots if subjects aren’t totally still.

But I’m pleased to say I did find the perfect subject for a mega 800mm focal length at f/11. The RF 800mm is almost purpose built for the big, bright, faraway moon as you can see in the beautifully detailed shot on the right.

• Make sure you’re using the best lenses for wildlife photography

1. Size isn’t everything

Canon RF 800mm F11 and RF 600mm on an outdoor bench

Canon’s RF 800mm f/11 and 600mm f/11 lenses (Image credit: Canon)

The RF 800mm f/11 weighs only 1260g and is 352mm when fully extended, and 282mm when retracted. It has a 95mm filter size; it’s the small f/11 aperture that’s enabled this diameter to be so relatively small, which makes the lens very portable.

2. Using a Canon RF 800mm lens

Photographer using the Canon RF 800mm F11 in the countryside

To start using the RF 800mm lens you need to twist to unlock it, then extend the lens, and twist to lock it back in place. We used the RF 800mm on a Canon EOS R6, and this combination proved to be a very lightweight setup for shooting handheld.

3. Autofocus setup

Setting screen of Canon EOS mirrorless camera

(Image credit: Future)

As we were setting out to photograph wildlife in the woods, we set up our R6’s AF using the Servo AF, AF method as Face + Tracking, Subject to detect to Animals, and Eye Detection enabled. These settings really make it easy to lock AF on wildlife.

4. Fine in sunshine

Bird photographed with Canon RF 800mm F11

In sunny conditions at f/11 and ISO3200 with the RF 800mm, we had a fast shutter speed of 1/4000 sec – ideal for freezing even the most twitchy of little birds. But when we used the RF 800mm on darker days, or in low-light inside darker forests, things went slowly pear-shaped…

5. Struggles in lower light

Bird photographed with Canon RF 800mm F11

In lower light levels at f/11, you’re forced to up the ISO to get decent shutter speeds. But even at ISO6400 I only able to shoot at 1/160 sec, which isn’t fast enough for most wildlife. Even if you do manage to bag a sharp subject, the f/11 aperture won’t significantly blur surrounding branches.

6. Moonlighting

Moon photographed with Canon RF 800mm F11

While the RF 800mm is challenging to use for wildlife if not in sunny conditions, it’s the perfect lens for shooting the moon! I comfortably shot at f/11 for the brightly-lit moon at 1/250 sec and only ISO800. The detail in the moon’s craters is incredible, and I took some of my best moon photos.

PhotoPlus: The Canon Magazine is the world’s only monthly newsstand title that’s 100% devoted to Canon, so you can be sure the magazine is completely relevant to your system. Every issue comes with downloadable video tutorials too.

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Check out the best cameras for wildlife photography, as well as our wildlife photography tips to get the most of your animal portraits.

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