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(MENAFN- Khaleej Times) Published: Thu 14 Sep 2023, 8:16 PM

Last updated: Thu 14 Sep 2023, 8:24 PM

It is said that the cake gets eaten, the flowers get withered but it is the wedding photos that last forever. Wedding pictures are a perfect way to preserve what are arguably the best moments of one’s life, and its value only increases with time.“Wedding photography is an art that stands as a testament to love; it transcends time. Cherished for generations, it is all about encapsulating emotions and not documenting pictures,” says Shrey Bhagat, founder and creative director, Raabta.

Undoubtedly, one of the most important aspects of a wedding is photography, which is getting bigger and better by the day. A multi-billion-dollar market that is growing exponentially, wedding photography has evolved tremendously over the years. From dramatic locations and dreamy photo sets to stunning imagery and visual storytelling, the trends in wedding photography are eclectic and exciting. Here is a look at some of the latest trends in this special genre of photography.

Creative, candid and collaborative

Gone are the days when wedding photography was a strictly formal affair and it was all about awkward posing and forced smiling before the camera.“Earlier, there was no real connection between a photographer and the couple, but now, couples and the photographer are a team and all decisions with respect to the approach and style of pictures are taken mutually.

It is all about capturing real, candid moments that tell the unique story of the wedding day,” says Himanshu Patel, founder, Epic Stories. Couples are totally involved in the creative process and the photography team spends hours listening to each couple’s story to understand the best way to capture the essence of their wedding.“Some couples even opt for a customised song dedicated to them, and this just adds a whole new dimension to storytelling with wedding photography,” adds Bhagat.

With the help of new technology and changing preferences, wedding photography has become more creative and dynamic. Photographers today are more focussed on capturing nuances, subtle expressions and feelings shared between the couple. While it could be casual interactions or intricate details, it is all about embracing the authentic, and even the imperfect, to capture the true spirit of the occasion.“Couples love how this gives them an output that is up close and personal. The beauty of these frames is that it is full of raw emotions, with an overlapping foon people,” quips Bhagat. As a result, conventional wedding albums have now transformed into beautiful fairy-tales that encapsulate the narrative of the couples’ journeys.

Latest trends for the Midas touch

Apart from candid images, drone shots have become a rage in recent times. With elaborate décor themes spanning from royal, traditional, tropical, vintage and even boho chic, drone shots are used to capture these details beautifully. Most weddings are all about rituals and elaborate ceremonies, and drone shots lend more gravitas to such pictures.

“Cinematic style photography is the trend these days with a foon candid videography. We work with the couple from months in advance to craft the complete narrative right from pre-wedding shoots, save-the-date creatives and even short, quick teasers with about 10-20 edited wedding pictures or a short film that is released on the same day for the couple to share on social media,” says Palani A, founder, S.A. Digital Studio, Bengaluru. He adds that editing is as challenging as the actual shooting and that the desaturated editing style is gaining popularity. This technique creates images that are artistically minimalistic with softer tones and an earthy, natural feel.

There are a number of couples adopting the vintage and nostalgic aesthetic in terms of black and white images and even hazy images that have an ethereal quality. Most photographers are using a slower shutter-speed to capture these soulful images.“We are also returning to using film to give photos a classic, old-fashioned feel. These dreamy pictures add an extra touch of magic and is akin to viewing the photo through a soft, gentle filter,” adds Patel. Such pictures often feel like they are carrying a memory right in the photo.“Controlled blurriness adds cinematic emotion and movement, focusing on moments and gestures,” says Jayant Chhabra, founder, Cupcake Productions.

Further, first look images are a huge trend as they capture one of the purest moments of weddings and seize that feeling forever through a perfect photograph. It also captures the emotional reactions of parents when they see their children for the first time in their wedding attire. Capturing bridal room chronicles with elaborate shots of the trousseau, jewellery and the whole journey of her getting ready is in vogue as is capturing your pets with you on your special day.

Tantalising techniques

Other trends include groomsmen shoots, veil shots and the use of GIFs. While bridal veil images exude an enigmatic and timeless appeal, pictures of the groom with his groomsmen having fun allows their personalities to shine through. After all, why should brides have all the fun? “GIFs are likely to be quite popular in the coming days. Imagine capturing a small moment from the wedding and turning it into a moving picture. It is like freezing a happy dance or a cute smile and making it come alive. These GIFs are like mini stories that show the feeling of the moment in a fun way in a jiffy,” says Patel.

Double-exposure photographs, underwater portraits and backlit silhouettes are the other techniques adopted by photographers to incorporate a unique and distinctive vibe. Artistic compositions with the strategic use of reflective surfaces like mirrors helps create exotic, unusual images and so does the use of smoke bombs which creates the perfect ambience for moments like the couple’s first dance. Post wedding shoots are also extremely popular.

Like all things, change is the only constant in the field of wedding photography too. Photographers spend a lot of time researching new styles and technology to stay relevant.“Keeping up with the trends in wedding photography requires a proactive, adaptive and continulearning approach. Attending meets by photography clubs and other workshops and conferences can help you gain valuable insights. Further, it is imperative to update your camera equipment, lighting gears, lenses and editing software,” concludes Chhabra.

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Travel enthusiasts, who crave a holistic astronomy experience to give voice to their curiosity about the vast skies beyond our stratosphere, can gain an integrated astronomy experience through Astro Tourism, a trend that has seen an increasing number of travellers who are keen to get to experience activities such as stargazing, sun observations, stargazing parties with friends, experiential science activities and much more. The spike in Astro Tourism could be a result of the post pandemic world where many people are looking for less crowded and nature driven experiences or the offer of a sense of discovery as when you look up at the sky, you may see a big white moon or two bright stars that never twinkle but when you look at them through the telescope, the moon suddenly has massive features (craters, flat grey surfaces, highlands, etc.) of varied colours and the two bright stars are no longer stars – one is Jupiter, a big disc with a giant red dot on it (which in itself is a storm three times the size of the Earth) and the other is Saturn, with many rings around it.

You literally cannot believe your eyes and you realise that the universe is so much more complex than what you see, with so much left to discover hence, a number of resorts and hotel chains are now offering stargazing as one of the activities for their guests to treat them to a flashback to their childhood. For a large number of people, the last time they looked at the skies and enjoyed the stars was when they were kids and ever since they turned into adults, they moved to a city and neither got the opportunity nor the time to experience the cosmos but looking up at the skies lets them relive their childhood.

In an interview with HT Lifestyle, Paul Savio, CEO and Co-Founder of Starscapes, revealed that Astro Tourism is seeing a spurt for three reasons:

(1) With higher disposable incomes and a more liberal view of living a wholesome life, people are on the lookout for new and exciting experiences that are beyond the usual offerings available. Anything new piques a huge interest, and today people are more willing to try them out than before.

(2) Millennials have, due to access to the internet in their formative years, a much more global exposure to life and career than previous generations. As parents, this demographic is open to encouraging their kids to look at radical career options, and therefore get exposed to such experiences that could kindle an interest in the kids becoming astrophysicists, aerospace engineers or even astronauts.

(3) Space is in the news, with NASA going back to the moon (Artemis), India sending humans to space (Gaganyaan) and space tourism kicking off with private enterprise (SpaceX, Virgin Galactic, Blue Origin). So it is currently top of mind.

He shared, “Lots of people, especially in metros, are beginning to step out to nearby dark sky locations to get a glimpse of the starry sky. Apart from the usual suspects (Ladakh, Spiti, Kodaikanal, Kutch, Coorg, Jaisalmer, etc.), myriad sites exist within 2 hours of all metros which can give a great dark sky experience. However, daytime astronomy as a concept is slowly picking up too.”

According to Neeraj Ladia, CEO of Space Arcade, there is a lot of interest in Astro tourism all over India. He said, “One major reason is social media. More and more people are showing people where they can travel. Places which were accessible for very few people earlier, like mountaineering and trekking, are now common among people. There are videos, reels on social media accounts where there is a lot of conversation around offbeat activities such as astro tourism. People have become more aware of these kinds of things. Astro tourism has gained more popularity post lockdown mainly because people want to be closer to nature and want to do something new and offbeat. Similarly, like wildlife photography/nature photography, people are developing an interest in astro photography too.”

Talking about some of the common activities under astro tourism, Paul Savio highlighted stargazing, sun observation, astrophotography (where you learn how to photograph the night sky and even deep sky objects using different cameras and mounts), astro tours (trips to dark sky locations for an enhanced night sky experience), workshops and activities to understand different phenomena associated with astrophysics and space exploration.

For a person who has never experienced astro tourism, Neeraj Ladia suggested stargazing as one of the most exciting activities to do. Secondly, he recommended, “If it is a starry clear night, guided telescope view of planets and deep sky objects along with an astrophotography session can be quite exciting. With astro tourism, people have an opportunity to see and learn the names of the stars and constellations. They can also go much deeper into understanding these concepts.”

Paul Savio concluded, “Astro Tourism is the sunrise segment of the experiential tourism industry. Massive interest is being shown by luxury resorts across India to incorporate astro-experiences in the bouquet of offerings for their guests. Today, the customer base is overwhelmingly of people who are looking for a new experience and not necessarily an astronomy experience. We expect this to flip in the next 3 years – people will travel with an intent to have an astronomy experience. This will be driven by the springing up of dark sky parks (the astronomy equivalent of national parks) and other dark sky places equipped to service this interest.”

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From Dramatic Locations To Dreamy Photo Sets, Here Are The New Trends In Wedding Photography