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Don’t you think that lately, wedding images are creating a storm on the internet? Of course, they are! Wedding photography has undergone a remarkable transformation over the years, evolving from a mere tradition into a bona fide trend. Renowned photographer Vivek Kashyap, a luminary in the field, brings this transformation into focus, shedding light on how wedding photography has metamorphosed into a cultural phenomenon.
Vivek believes that one of the driving forces behind the ascent of wedding photography as a trend is the prevalence of social media. In an age where every moment is shared, couples are eager to showcase their love story through captivating images on platforms like Instagram and Facebook.
“Social media has transformed the wedding photography landscape. Couples are more invested in having their photos seen not just as keepsakes but as works of art that can be shared and admired by a global audience,” says Vivek.
Besides this, there are pictures and videos shared from a celebrity’s wedding. Vivek underlines that people have always been fascinated by celebrities and have tried to follow them. Moreover, the pictures from a celebrity wedding go viral as soon as they are shared, fueling the insatiable desire of other brides and grooms-to-be. From their outfits to their poses, everything is imitated by others and the Kiara Advani-Sidharth Malhotra wedding images are proof!
Vivek Kashyap emphasizes that, beyond the trend, wedding photography’s enduring appeal lies in its ability to capture timeless memories. He says, “They serve as a bridge between generations, a way to pass down the legacy of love and commitment.”
His insights underscore how photography has become an integral part of modern weddings, capturing not only images but the essence of love itself. Vivek is one of the most acclaimed wedding photographers. He is the Creative Head of House on the Clouds and has shot pictures for Kiara Advani-Sidharth Malhotra, Alia Bhatt-Ranbir Kapoor, Arpita Mehta-Kunal Rawal, and Alanna Panday-Ivor McCray’s wedding. We hope that with his magic and unique vision, he brings many such beautiful moments to life.
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